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Finally—a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you’ll learn:
- How to establish goals
- How to do a situational analysis
- How to develop a marketing strategy
- How to develop marketing tactics
- How to raise money
- How to forecast
If there’s one book that will turn your next marketing plan into a
winner, Developing a Winning Marketing Plan is it. What critics have to
say about Bill Cohen’s bestseller on the mail-order business… Building a
Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr.
Cohen’s book thoroughly explores the many facets, and pitfalls, facing
the mail order entrepreneur." —Henry R. "Pete" Hoke, Publisher Direct
Marketing "Fat as the Bible and very comprehensive." —Booklist "One of
the best books I’ve ever read on the subject." —E. Joseph Cossman author
of How I Made $1 Million in Mail Order
The publisher, John Wiley & Sons
A nuts and bolts approach to developing an effective marketing plan.
Written for both middle managers vying for monies within a corporation
and entrepreneurs trying to raise venture capital. To help the reader
``see'' the concepts in the book, Cohen provides four complete marketing
plans that cover: how to do a situational analysis, establish goals,
develop marketing strategies, tactics and forecasts, and then present
the marketing plan.
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