"How Much for Just the Spider?" is a cut-to-the-chase guide designed to help you effectively and economically incorporate the Web into your marketing strategies. You will learn how to develop a strategic Web site marketing plan designed to work with your company's overall strategy. The book helps you understand market research, industry analysis, SWOT analysis, segmenting, targeting, and more. You will also discover numerous Internet based marketing tactics, with links to authorities in each area.
Inside you will find:
- Step-by-step instructions for creating a strategic Web site marketing plan.
- Nearly 300 cost-categorized resources for easier budgeting.
- Links to expert resources at the end of each chapter.
From the Author
As Vice President of Marketing for a small, cookie business my challenge
was to develop and launch the company's Web site. The Web site had to be
an integral part of our marketing plan. A search for Web site marketing
books cited titles that ranged from multi-level marketing, strategic
marketing, and direct sales. These titles all addressed companies with
substantial marketing departments and supportive budgets.
I had only a Brand Manager and myself to produce all of the company's marketing, research, package design, and product development. We couldn't put the business on hold while we spent months developing a Web site marketing plan. I also could not afford to outsource my Web site marketing. So, I muddled through.
I recently renewed my search for Web site marketing books. There was still need for a comprehensive, cut-to-the-chase planning/resource guide written for a business on a limited budget. I decided to write the book myself. I spent months surfing, reading, and researching. I applied my 10 years of business and marketing experience to what I had learned. The result – after more than a year of research and writing - is a set of directions and tools. This book will guide you through your Web site marketing plan creation and implementation. I trust you find it useful.
Paperback: 241 pages, by Bobette Kyle.
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