To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line.
Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you:
- Develop a successful marketing plan
- Understand the marketing ins and outs of a small consulting firm
- Find new clients
- Get your clients to refer you to other clients
- Implement inexpensive and effective marketing tools
- Develop creative marketing ideas
- Retain the clients you have today
Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference.
Marketing Your Consulting Services offers you the practical
tools and helpful suggestions necessary to market and sell your
consulting services. It includes everything a consultant needs to know
about marketing to be—and stay—successful.
From the Inside Flap
To keep your competitive edge in the marketplace, you must find
practical and inexpensive ways to retain the clients you have, develop
new clients, and increase your bottom line.
Marketing Your Consulting Services is a complete how-to guide
that will help you develop and implement a dynamic marketing plan that
will make your consulting business more visible to clients and more
competitive in the marketplace. Written by Elaine Biech— one of the
foremost experts in the field of consulting— this practical and
easy-to-use resource includes useful guidance, practical ideas, special
consulting considerations, and creative tips. Marketing Your
Consulting Services is filled with the information you need to help
you
- Develop a successful marketing plan
- Understand the marketing ins and outs of a small consulting firm
- Find new clients
- Get your clients to refer you to other clients
- Implement inexpensive and effective marketing tools
- Develop creative marketing ideas
- Retain the clients you have today
Biech urges you to develop a "market all the time" attitude, and to
help you get started, she recommends hundreds of ideas that can be
easily implemented. In addition, the book's "Fast Fourteen To Do Today"
are suggestions you can put immediately into practice to help jump-start
your business. Written to be a hands-on resource, Marketing Your
Consulting Services also includes Quick tips throughout each chapter
for easy reference.
Marketing Your Consulting Services offers you the practical tools
and helpful suggestions necessary to market and sell your consulting
services. It includes everything a consultant needs to know about
marketing to be— and stay— successful.
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Hand Tools 
