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B2B: How to Build a Profitable E Commerce Strategy (Hardcover)
Book0738205222
$27.00 $13.50 On Sale!
224 pages by Michael J. Cunningham
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
A comprehensive blueprint for creating a successful business to business Web strategy, with descriptions of the success of companies like VerticalNet, Travelocity, and Cisco. Shows how any company, large or small, can have the same success. Hardcover.
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