We have entered a new age. An age when imaging professionals who implement systematic business practices will prevail over those that continue to use short-term ad-hoc approaches to marketing and management. In the coming years, all segments of the imaging industry will undergo continuous consolidation. During this time, larger imaging companies will grow through acquisition of smaller businesses.
For the average print shop, the next decade will be a time of great opportunity or devastation. The choice is up to the management of each business.
This book addresses what the author considers to be the most pertinent marketing and management practices for running a profitable and competitive imaging business in the new millenium.
The author hopes imaging businesses of all sizes will use this book
as a guide to develop systematic growth strategies for long-term
success.
Book Description
A comprehensive how-to guide and workbook that consists of 15
informative chapters covering topics such as print shop management,
marketing strategy, facilities management (FM), niche marketing, legal
imaging services, and developing a sample book to use as a sales tool.
Other topics include selling digital color printing services, marketing on the worldwide web, utilizing an outside sales force, partnering with your customers, selling your printing business, and more.
The Strategy Workshop section at the end of each chapter enables the reader to immediately apply marketing and management principles to their own business.
Chapter 15 defines the size of the entire imaging industry
(commercial printing, quick printing, blueprinting, and reprographics)
as well as niche market segments such as litigation copying and
architectural engineering. It also defines average sales per shop,
average sales per employee for businesses of various sizes, average
sales per type of business, total annual industry sales by type of
business, and more.
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Hand Tools 
