In short order, Chase shows you how to integrate the Net into your business, using Net services to cut costs and get information fast. He displays dozens of ways to reduce overhead, from sending faxes over the Net to distributing documents by e-mail instead of print. An excellent chapter lists the finer points of using the Net to locate and recruit employees. The book also features the best ways to make use of the Net's information gold mine, including how to gather corporate intelligence on your competitors. The author thoughtfully presents ways to keep yourself anonymous while looking at the competition.
It becomes clear that the author is a seasoned professional when he
describes how to bring your business to the Web and how to market it. He
advises you to avoid the temptation of spam and to keep the splashy
graphics on your Web pages to a minimum. He also addresses sales
support, public relations, selling retail, promotions, and more. The
book ends with a dozen useful closing tips. --Elizabeth Lewis
From Library Journal
Chase calls this a "why-bother" rather than a "how-to" book, but there
is plenty of practical help for Internet novices to be found amid the
discussion of issues. An Internet consultant to major corporations since
1993 and publisher of Web Digest for Marketers, Chase is qualified to
give both types of advice. He discusses using the Internet to cut costs
and improve competitiveness, to develop human resources, to track
employees and spy on competitors, as well as to set up an online shop
and attract new business. A first chapter can be found on his web site
Copyright 1998 Reed Business Information, Inc.
296 pages, paperback bu Larry Chase.
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