Book Description
This guide to planning, implementing, and developing a successful mail order
business shows how to share in the profits of the mail-order boom. The author
offers an abundance of ideas for product items, services, and novelties and
emphasizes the importance of planning a strategy for growth. Covers an array
of direct mail approaches that help readers learn how to tailor their ads to
bring in more orders and increase profitability. Touches on an exceptionally
broad range of topics critical to the success of a mail-order operation, and
includes catalog guidelines and examples, discussion of mailing list strategy,
a close look at some money-making plans and programs currently being sold by
mail, and suggested ways of finding the money to expand a business.

