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Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series) (Hardcover)
Book088730771X
$24.00 $12.00 On Sale!
208 pages, Hardcover, Rosabeth Moss Kanter, John Kao, Fred Wiersema.
While many managers still view creativity and originality in the workplace
with suspicion and apprehension, some of today's top corporations are parlaying
these same traits into notable long-term success. In Innovation: Breakthrough
Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid, business scholars
Rosabeth Moss Kanter, John Kao, and Fred Wiersema examine the way five visionary
firms and dozens of other companies have flattened hierarchies, opened
communication, encouraged inventive thinking, and ultimately improved their
operations.
Case studies by executives of 3M, DuPont, GE, Pfizer, and Rubbermaid show their
company's commitment to innovation and present lessons learned by these
well-known companies that have turned themselves into integrated innovation
machines. Considering innovation a key element in their long-term success, the
companies have made it part of their culture. As an introduction, the editors
offer enlightenment on innovation, including the fact that size is not the test
of being innovative, that innovation is messy, and that innovation happens at
the margins and companies must search for and protect innovators from criticism
by the "system." The editors tell us that arrogance is the major enemy of
innovation and that although the most interesting ideas come through the
interaction of different points of view, teams and their structure can inhibit
creativity. The insight gained from the experiences and achievements of these
companies can help the reader think more clearly about the elusive concept of
innovation. Mary Whaley
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