"Any book by Drucker is rewarding and it is impossible to read the man without learning a lot."
Book Description
The effective business, Peter Drucker observes, focuses on opportunities rather than problems. How this focus is achieved in order to make the organization prosper and grow is the subject of this companion to his classic, The Practice of Management. The earlier book was chiefly concerned with how management functions; this volume shows what the executive decision-maker must do to move his enterprise forward.
One of the notable accomplishments of this book is its combining
specific economic analysis with a grasp of the entrepreneurial force in
business prosperity. For though it discusses "what to do" more than
Drucker's previous works, the book stresses the qualitative aspect of
enterprise: every successful business requires a goal and spirit all its
own. Peter Drucker again employs his particular genius for breaking
through conventional outlooks and opening up new perspectives--for
profits and growth.
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